Franchising is a business model in which many different owners share a single brand name. A parent company allows entrepreneurs to use the company’s strategies and trademarks; in exchange, the franchisee pays an initial fee and royalties based on revenues. The parent company also provides the franchisee with support, including advertising and training, as part of the franchising agreement.
Franchising is a faster, cheaper form of expansion than adding company-owned stores, because it costs the parent company much less when new stores are owned and operated by a third party. On the flip side, potential for revenue growth is more limited because the parent company will only earn a percentage of the earnings from each new store. 70 different industries use the franchising business model
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Zoom Dry Cleaning, formerly known as Dry Clean Spot, develops state of the art facilities using eco-sensible cleaning solutions. Our highly experienced team's business model is one that has been the envy of the industry. Our concept of low price, high quality, and same day service allows us to deliver the high volume business enjoyed by large conglomerates. Like these large businesses, we have developed a proven method to handle this volume efficiently and profitably.
The founders of Zoom Dry Cleaning have 25+ years of combined experience. They have spent the last eight years perfecting their prior ownership experiences with 40 turnkey installations to produce the current version of Zoom Dry Cleaning. It has a two to five year lead over the fragmented, traditional Perc-based high-price model that produces high quality dry cleaned garments very inefficiently for the consumer. The traditional family, owner/operator, store produces great quality at $4 to $4.5 per garment.
The process for location selection, high volume marketing, production, and operations, produce the dry cleaning superstore of the future. The convergence of dozens of techniques and processes create stores that consistently outperform traditional IFI locations by more than double the volume, with a quality product that is typically sold below $3.00 per garment.